Construction and Contracting · Southgate, Michigan
Corner2Corner Construction
Twenty years of roofing and exterior experience, and a website that finally reflected that credibility. We built a lead-generation machine for Southeast Michigan's trusted residential and commercial roofing contractor.
Key Outcomes
18+
Michigan communities covered
5 Stars
Google rating prominently featured
Multiple
Lead capture points on every page
Fast
Mobile-first, optimized for field searches
The Challenge
Corner2Corner had built a stellar reputation in Southgate and the surrounding Downriver area through 20 years of quality work. But their online presence did not reflect that experience, and they were losing potential customers to competitors who simply showed up better in search results.
The goal: a website that communicated trust, generated free estimate leads, and served their entire service area across Southeast Michigan.
Our Solution
We focused on two things: trust and conversion. Every element from the 5-star Google rating display to the licensing and insurance badges to the 24-hour response guarantee was designed to answer the contractor's most important question: "Why should I trust you with my roof?"
Free estimate CTAs appear on every page, and the site is structured to capture leads whether the visitor is on a phone at work or on a desktop at night.
What Was Delivered
Trust-First Design
5-star Google rating, licensing and insurance credentials, and manufacturer warranties displayed prominently to build confidence immediately.
Lead Generation System
Free estimate CTA in the header, footer, and multiple page sections. Every visitor has a clear, easy path to contact the team.
Service Area Coverage
Dedicated coverage for Southgate, Taylor, Allen Park, Wyandotte, Detroit, Dearborn, and 13 or more Southeast Michigan communities.
Organized Service Pages
Clear hierarchy for roofing, siding, gutters, fencing, and exterior work, making it easy for visitors to find exactly what they need.
24-Hour Response Guarantee
Highlighted as a key differentiator throughout the site. A simple promise that converts hesitant visitors into form submissions.
Financing Options Featured
Financing availability prominently showcased to remove price objections and open the door to larger-ticket projects.
“Professional, responsive, and they actually understood our business. Our new site has been generating leads we never had before.”
Corner2Corner Construction Team
Southgate, Michigan
See the full case study from our partner agency: creataco.com/portfolio/corner2corner
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