Avoid these site issues before they cost you leads
Reading about websites or local SEO is useful when it connects to a plan. The Michigan Business Initiative exists so Michigan owners do not have to assemble hosting, design, email, and creative help from separate vendors. Review the full program, compare the single monthly price on pricing, and browse other posts on the blog index after you finish this one.
When you are ready to move forward, use the application or read the FAQ for timelines, ownership, and what happens after launch.
Mistake 1: No Mobile-Friendly Design
Over 60% of website traffic for Michigan small businesses comes from mobile devices. If your website is difficult to navigate on a phone, you are turning away potential customers before they even see what you offer.
A mobile-responsive website adjusts its layout automatically to fit any screen size. This is not optional. Google uses mobile-first indexing, meaning the mobile version of your site determines your search ranking.
Mistake 2: Missing or Buried Contact Information
Your phone number, email, and address should be immediately visible on every page. Customers who have to search for how to contact you will go to a competitor instead.
Include your contact information in the header or footer of every page. A dedicated contact page is helpful, but your phone number and email should never be more than one click away.
Mistake 3: Slow Loading Speed
A website that takes more than three seconds to load loses nearly half its visitors. Large uncompressed images, excessive scripts, and cheap hosting are common culprits.
Optimize your images before uploading, use reliable hosting with good server response times, and minimize unnecessary plugins and code.
Mistake 4: No Clear Call to Action
Every page on your website should guide visitors toward a specific action. Whether it is calling you, filling out a form, or booking an appointment, make it obvious what you want the visitor to do next.
Mistake 5: Outdated Content and Design
A website with outdated information, old copyright dates, or a design that looks like it was built ten years ago sends a message that your business may not be active or trustworthy.
Regular updates to your website content, fresh images, and a modern design keep your business looking current and professional. The Michigan Business Initiative includes monthly creative assets and ongoing updates as part of the program.