Put local SEO fundamentals to work for service calls
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SEO Fundamentals for Michigan Businesses
Search engine optimization does not have to be complicated. For local service businesses in Michigan, a few fundamentals can dramatically improve your visibility online.
Website Structure and Meta Tags
Start with your website structure. Every page should have a clear title tag that includes your service and location. For example, a plumber in Detroit should have a page titled 'Plumbing Services in Detroit, Michigan.'
Meta descriptions matter. These are the short summaries that appear under your page title in search results. Write clear, compelling descriptions that include your primary keywords.
Speed and Mobile Optimization
Make sure your website loads quickly. Google penalizes slow websites in search rankings. Compress images, use efficient code, and choose reliable hosting.
Mobile optimization is not optional. Over 60% of local searches happen on mobile devices. If your website is difficult to navigate on a phone, you are losing potential customers.
Content and Local Directories
Create content that matches what your customers are searching for.
If people in your area search for 'lawn care near me,' your website should include a page that speaks to lawn care in your specific area.
Local directories and citations help too. List your business on Yelp, Yellow Pages, and industry-specific directories. Make sure your name, address, and phone number are consistent everywhere.